Articles Written By: Paul Towers

This author has written 10 articles
When Launching Your Startup The Number One Thing You Can Do Is “Be Narrow”: A Guide Launching Your Startup & Standing Out

When Launching Your Startup The Number One Thing You Can Do Is “Be Narrow”: A Guide Launching Your Startup & Standing Out

Startup Founders by nature like to think big! To attract investor attention and grow a multi-million (or even multi-billion) dollar business they have no choice but to. But when it comes time to launch their product or service this same mentality may actually be to their detriment. In today’s essay…
The Ultimate Guide On Validating Your Startup Idea, And Why A Landing Page With Email Sign Ups Is Not Enough! (A Thought Leadership Piece)

The Ultimate Guide On Validating Your Startup Idea, And Why A Landing Page With Email Sign Ups Is Not Enough! (A Thought Leadership Piece)

Google “how to validate a startup idea” and you will inevitably stumble across websites and blog posts spouting the virtues of a landing page. It seems simple enough. Create a landing page, drive traffic to said page, monitor sign ups and then launch to an engaged audience. Seems simple enough?…